A new dietary supplement aimed at food allergy suppression has received an investment as a result of a Shark Tank TV show appearance.
The product, called Ready, Set, Food!, pitched its concept on a segment of the ABC series. Investor Mark Cuban, who among other things owns the Dallas Mavericks of the NBA, invested $350,000 into the startup.
“Food allergies are a growing problem across the world. I’m excited to partner with Ready, Set, Food! to start to reverse this growing epidemic and make families lives better,” said Cuban.
The supplement was developed by a team of physicians. The group included Dr. Gary Rachelefsky, the past president of the American Academy of Allergy, Asthma, and Immunology, and Dr. Jonathan Spergel, MD, Chief of Allergy at Children’s Hospital of Philadelphia.
The supplement system is based on just three ingredients: organic cow’s milk, cooked organic egg white and organic peanuts. The supplement starts with a trace and then slightly larger amount of cow’s milk in the ‘Days 1&2’ and ‘Days 3&4’ sachets, then adds the egg white. The system then adds the peanuts, culminating in a ‘maintenance’ formula starting at day 11 of the intervention.
The company claims there are three clinical trials supporting the effectiveness of the supplement system at suppressing the development of common food allergies. The developers say the supplement is not meant for infants who have been diagnosed with a food allergy.
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