New Israeli app geared to help allergy sufferers in medical emergencies

Israeli researchers have teamed up with Magen David Adom (MDA), Israel’s emergency medical service, to create an app that can provide immediate help to patients having an acute allergic reaction.

Aware that many allergy patients find themselves in a medical emergency far from their medication, Bar-Ilan University Professor David G. Schwartz, and doctoral students Michael Khalemsky and Michal Gaziel Yablowitz of the univerity’s School of Business Administration, developed the “EpiMada” app to connect hundreds of high-risk allergy sufferers.

the “EpiMada” connects providers – who might be close enough to arrive significantly faster than an ambulance – with allergy patients. Based largely on the same system as Gett Taxi or Uber, the app could save the sufferer valuable minutes that it would have taken emergency medical personnel to arrive.

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